The questions you'd ask us over coffee.
Plain-English guides for managers weighing up AI — written to still be true next year, and honest about the parts that aren't exciting. No dates, no news, no jargon.
Chatbot, copilot, agent: what the words actually mean
Three words that get used interchangeably by people selling you things. They are not interchangeable, and the difference is exactly where the value is.
Did it actually work? How to measure an AI project honestly
At renewal time everyone has a story — the supplier's is glowing, the loudest incident says otherwise. Neither is a measurement. Here are the three numbers that are.
Don't marry the model
Every AI pitch leads with a brand name. But models age like phones, not buildings — and the one question that matters is what happens the day you want a different one.
How to get the most out of a workflow review
Ours is free, but your team's time isn't. How to prepare, what we'll ask, and the one thing that determines whether the report is worth anything.
Is our data safe with AI? The questions that actually settle it
Not a reassurance piece. The five questions to put to any AI supplier in writing, what good answers look like, and the red flags that end the meeting.
Start with the inbox
Asked what their first AI project should be, most businesses reach for something impressive. The right answer is usually sitting in the shared inbox, arriving as you read this.
Telling your team about AI without starting a panic
The moment you announce an AI project, everyone in the room hears one thing: someone is measuring my job. How to have that conversation honestly — and why the honest version is better news than they fear.
The first 90 days of an agent project
You've said yes — or you're deciding whether to. Here is what actually happens, week by week, including the fortnight where it feels slower than the old way.
Use AI as an editor, not a writer
Your client can tell. The tells that mark a report as machine-written, why they cost you the work, and the way round that keeps the judgement yours.
What does an AI agent actually cost?
The AI is the cheap part. Here is where the money really goes, and the three numbers to ask any supplier for before you sign.
What should we automate first?
A scoring method you can run in a meeting: three questions per task, and the honest list of things that should stay human.
Your staff are already using AI. Now what?
Somebody in your business pasted work into a chatbot this week. Banning it won't stop it — but three practical moves turn a quiet risk into your automation roadmap.
A guide can only take you so far.
The free workflow review answers these questions about your business specifically — with your numbers, not general ones.